Question

Define the listserv in knowledge management

Answer 1

Translate into research objective(s) (what information is needed)

-Pose the right research questions

-State questions in terms of hypotheses
Problem Formulation and Approach


Management Decision Problem
It asks what the Decision Maker needs to do


Marketing Research Problem
It asks what information is needed and how it can be obtained effectively and efficiently.


Marketing Research Objective
It is a restatement, in general terms, of what management needs to know to make a decision

Answer 2

Answer:

A Listserv is a method of communicating with a group of people via email.