Define the term Attitude. Explain the factors that determine attitude.
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Attitudes are defined as our favourable or unfavourable evaluations of people, objects, and situations.
Attitude consists of three aspects that is cognitive,affective,and behavioural..
1. Cognitive part – It refers to the thinking that brings about the development of a belief about the attitude object.
2. Affective part – It refers to the direction (positive or negative feeling), intensity of a person’s evaluation or the emotion experienced towards the attitude object.
3. Behavioural part – It is the likelihood of acting in a certain manner towards the attitude object.
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