define the term mass communication with example
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Mass communication is the communication of information from a person, small group of people, or an organization to a large group of heterogeneous and anonymous people. ... Examples of mass communication include commercial advertising, public relations, journalism, and political campaigning.
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The term mass communication can be defined as follows.
- Mass communication is the transferring and exchanging of information with a large number of people at once.
- Many popular forms of communication like the television and the internet are examples of mass communication.
- It has become an important part of the modern world.
- There are many advantages to mass communication, the primary being the awareness of people regarding the happenings around the world.
- Mass communication also has some disadvantages. Mass communication may lead to the spread of misinformation to a large number of people at once.
- It has become a genuine problem in the contemporary world and needs to be countered effectively.
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