Define the terms, symbol, and logo. Think about how they are similar and/or different.
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A symbol is understood as representing as idea
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A logo is a word, a symbol is a picture, and a combination mark is a PB&J mashing up the two. But really, in most circumstances, using “logo” for everything is just fine, say Pentagram's Michael Bierut and Ammunition Group's Brett Wickens.
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