define wholesaler and retailer ??
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The word wholesale simply means selling in bulk quantities and retail stands for selling merchandise in small quantities. ... While a wholesaler sells goods to the businesses, as they purchase goods to sell it further. On the other hand, a retailer targets final consumer and sells goods to them.
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WHOLESALER :-
●Whole salers buy goods from the producers .
●They buy goods at large quantity and sell them to retailers at small quantity .
●Generally they deal with one or two types of Goods .
RETAILER :-
● Retailers buy goods from the wholesalers and sell them to consumers .
● They are last connecting link between consumers .
● They live in the place where consumers live .
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