Question

define yield management​

Answer 1

Answer:

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).

hope it helps u...xd

Answer 2

Answer:

Yield management is a pricing strategy and a function of the supply and demand economy. It's particularly important and useful in the hospitality industry. ... This reduces the likelihood of lost revenue and can help hospitality businesses manage their product and revenue streams, even when demand varies.