Question

Defining and delivering customer value and satisfaction

Answer 1

Answer:

Customer value and Satisfaction. 2. Company's first task is to –Create customers and not to create products. ... CUSTOMER VALUE ( CUSTOMER PERCIEVED VALUE) It means the customers' evaluation of the difference between all the benefits and all the costs of the product.

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Answer 2

Customer needs ,preference , contact, purchase frequency and satisfaction. guest delivered value, defined as the difference between total guests benefits and total guests cost... For such companies , guest satisfaction is both a goal and marketing tool .

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