definite brain storming and conceptualization
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Brainstorming is a method design teams use to generate ideas to solve clearly defined design problems. In controlled conditions and a free-thinking environment, teams approach a problem by such means as “How Might We” questions. They produce a vast array of ideas and draw links between them to find potential solutions
If you have an idea for something, or if you understand something fully, you conceptualize it. ... In conceptualize, you see the word concept which means an idea. Don't think of a simple idea though, like taking a walk. Imagine a complex concept involving many elements, so a little brain work is involved
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