Definition of advertising by different authors
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According to Wheeler, “Advertising is any form of paid non-personal presentation of ideas, goods or services for the purpose of inducting people to buy.”
According to Richard Buskirk, “Advertising is a paid form of non-personal presentation of ideas, goods or services by an identified sponsor.”
According to William J. Stanton, “Advertising consists of all the activities involves in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor.”
The above definitions clearly reveal the nature of advertisement. This is a powerful element of the promotion mix. Essentially advertising means spreading of information about the characteristics of the product to the prospective customers with a view to sell the product or increase the sale volume.
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Definition by Philop Kotler- Advertisment is any paid form of non-personal presentation and promotion of good, services or ideas by an identified sponsor.
Frank Presbrey – “Advertising is a printed, written, oral and illustrated art of selling.
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