Question

Definition of advertising copy according to schew

Answer 1

Answer:

An advertisement copy is the text used in the advertisement, be it print, radio, television or other form of advertisement. The text so used can be in the form of dialogs, some catchy phrase, a company's motto or slogan or any word. Advertising. Advertising Agency.

Explanation:

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Answer 2

Answer:

Salient features or characteristics of a good advertisement copy are: (1) it should be simple (2) it should be capable of holding the reader's attention (3) it must be suggestive (4) it should have conviction value (5) it should educate the people (6) it should have memorizing value and (7) it should be true!

Explanation:

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