Definition of discount in sales promotion
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Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
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Definition of discount
1: a reduction made from the gross (see 1gross 3b) amount or value of something: such as
a (1): a reduction made from a regular or list price offering customers a ten percent discount buy tickets at a discount
(2) : a proportionate deduction from a debt account usually made for cash or prompt payment
b : a deduction made for interest in advancing money upon or purchasing a bill or note not due
2: the act or practice of discounting
Definition of discount
1: a reduction made from the gross (see 1gross 3b) amount or value of something: such as
a (1): a reduction made from a regular or list price offering customers a ten percent discount buy tickets at a discount
(2) : a proportionate deduction from a debt account usually made for cash or prompt payment
b : a deduction made for interest in advancing money upon or purchasing a bill or note not due
2: the act or practice of discounting
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