Business Studies, asked by raneshreya18994, 8 months ago

Definition of EPRG orientation

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Answered by Anonymous

EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a framework created by Howard V Perlmuter and Wind and Douglas in 1969. It is designed to be used in an internationalization process of businesses and mainly addresses how companies view international management orientations.

Answered by rs5212541

Answer:

EPRG stands for Ethnocentric, Polycentric, Regiocentric and Geocentric. It is a framework created by Howard V Perlmutter and wind and Douglass in 1969. It is a designed to be used in an internationalization process of businesses and mainly addresses how companies view international management orientations.

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