Definition of market by different economists
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✔A set up where two or more parties engage in exchange of goods, services and information is called a market.
✔Ideally a market is a place where two or more parties are involved in buying and selling.
✔The two parties involved in a transaction are called seller and buyer.
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"Marketing management is the analysis, planning, implementation and control of programmes designed to create, build, maintain mutually beneficial exchange and relationships with target market for the purpose of achieving organisational objectives."_ Philip koetler
" Marketing is the business process by which products are matched with the markets and through which transfers of ownership are effected."_ Cundiff and Still
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