Definition of marketing audit for marketing authors
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The Marketing Audit refers to the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance.
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A marketing audit is a comprehensive, systematic analysis of the business marketing environment of an organization, both internal and external. ... A well-conducted marketing audit will highlight any areas that are performing well, as well as those that are not up to par.
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