Question

Definition of marketing mix by different authors

Answer 1

Explanation:

Definition: According to Philip Kotler, 'marketing mix is the mixture of controllable marketing variable that the firm uses to pursue the sought level of sales in the target market'

Answer 2

Answer:

Explanation:

Definition: According to Philip Kotler, 'marketing mix is the mixture of controllable marketing variable that the firm uses to pursue the sought level of sales in the target market' (Figure 3.1).