Definition of rate of office management regarding profession of advocacy
Answers
The employee advocacy definition is quite simple: it is the promotion of your company by the people who work for it. People advocate for their employers on social media all the time. A Facebook post like, “Just had a great catered lunch at work. Thanks, [Employer!]” counts as employee advocacy. So does sharing the latest post from the company blog on your LinkedIn feed.
This informal, everyday sharing isn’t what has the marketing world excited, however. Employee advocacy as a marketing tactic is a strategic, sustainable program to encourage employees to share brand values and messages in an organic way.
To unpack that run-on sentence, an employee advocacy program should be:
Strategic: Implemented with goals in mind and metrics in place to measure progress toward those goals.
Sustainable: Designed to last, with support from management and a plan for keeping enthusiasm up.
Organic: Participation should be voluntary and out of genuine interest. You’re inspiring advocacy, not mandating it.
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