Question

Definition of strategic management by johnson & scholes(2003)

Answer 1

Answer:

Strategic management is the process of building capabilities that allow a firm to create value for customers, shareholders, and society while operating in competitive markets. ... Experts in the field of strategy define the potential components of strategy and the different forms strategy can take.

Answer 2

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Johnson, Scholes & Whittington definition of strategy. 'Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations.