Definition of survey method advantages and disadvantages
Answers
Answer:
Advantages
Relatively easy to administer
Can be developed in less time (compared to other data-collection methods)
Cost-effective, but cost depends on survey mode
Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.
Conducted remotely can reduce or prevent geographical dependence
Capable of collecting data from a large number of respondents Disadvantages
The reliability of survey data may depend on the following factors:
Respondents may not feel encouraged to provide accurate, honest answers
Respondents may not feel comfortable providing answers that present themselves in a unfavorable manner.
Respondents may not be fully aware of their reasons for any given answer because of lack of memory on the subject, or even boredom.
Surveys with closed-ended questions may have a lower validity rate than other question types.
Data errors due to question non-responses may exist. The number of respondents who choose to respond to a survey question may be different from those who chose not to respond, thus creating bias.