__________ demands an integrated approach to managing communication.
Business Communication,
Critical Communication,
Mass Communication
,Corporate Communication
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Answer:
Mass Communication
,Corporate Communication
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Corporate communication demands an integrated approach to managing communication.
- The term "corporate communications" describes how corporations and organisations interact with a variety of internal and external audiences.
- Traditionally, corporate communication was done through meetings, conferences, newsletters, and publications.
- An illustration would be when businesses use their PR departments to arrange articles, presentations and interviews with newspapers and magazines to market their goods and services.
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