Demands of fast food in india in english eassy
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essay on Indian fast foods
Fast food is one of the world’s fastest growing food types. India’s fast food industry is growing by 40% a year and is expected to generate a billion dollars every year. The multinational segment of Indian fast food industry is up to Rs. 6 billion, a figure expected to zoom to go Rs.70 billion by 2005. By 2005, the value of Indian dairy products is expected to be Rs.100000 million. In last 6 years, foreign investment in this sector stood at Rs. 3600 million which is about one-fourth of total investment made in this sector. Because of the availability of raw material for fast food, Global chains are flooding into the country.
MARKET SIZE & MAJOR PLAYERS
a). Domino’s pizza is present in around 100 locations.
b) Dominated by McDonalds having as many as 75 outlets
c) Subways have established around 40 outlets
d) Pizza hut is also catching up and it has planned to establish 125 outlets at the end of 2005.
e) Nirulas is established at Delhi and Noida only. However, it claims to cater 50,000 guests every day.
Major players in fast food are: Mc Donald, KFC, Pizza, hut, Dominos pizza, Coffee day
The main reason behind the success of the multinational chains is their expertise in product development, sourcing practices, quality standards, service levels and standardized operating procedures in their restaurants, a strength that they have developed over years of experience around the world
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