Question

Demonstrate understanding of the following term:
The franchisor

Answer 1

Answer:

A franchisor sells the right to open stores and sell products or services using its brand, expertise, and intellectual property. It is the original or existing business that sells the right to use its name and idea.

In many cases, the franchisor will undertake responsibility for advertising, promotion and public relations for the network, which could involve anything from developing a central website or sponsoring a sporting activity to exploiting the development of national accounts whose local business could be transacted.

A highly successful franchisor is dedicated towards its brand. Running a franchise requires a strong drive and motivation for success. Your devotion towards your franchise will deliver a positive brand experience to the customers. ... The level of skill and motivation that you bring to the business can make or break it.

Explanation:

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