descibe in detail the factor responsibe for determing the price of goods
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Those factors include the offering's costs, the demand, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the current stage of its product life cycle.
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7 important factors that determine the fixation of price are:
(i) Cost of Production:
(ii) Demand for Product:
(iii) Price of Competing Firms:
(iv) Purchasing Power of Customers:
(v) Government Regulation:
(vi) Objective:
(vii) Marketing Method Used:
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