Question

descri the alternative strategies of market segmentation​

Answer 1

Answer:

Explanation:

Marketing segmentation strategies help your business predict where your products and services are most wanted, allowing for better customer experiences, loyalty, and niche marketing. Market segmentation is typically divided into four groups: demographic, geographic, behavioral, and psychographic.

Specific characteristics often used in demographics segmentation include age, gender, race, marital status, income, education and occupation.

Four types of behavioral segmentation

1) Purchase Behavior. When you group by purchase behavior, you look at how customers act while they consider buying from you.

2) Customer Loyalty. Loyal customers are usually the highest repeat buyers for businesses.

3) Occasion. Everyone has purchasing habits.

4) Benefits needed.