describe 5 conditions that will make it more appropriate to have a news conference
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Like a news story, press releases are:
Created either to preview an upcoming event or to inform the public about something that has already occurred
Written in a clear, concise manner that easily and quickly conveys its message to the reader
Written with the most current and pertinent information in the first two paragraphs
Subject to editing for content and space or time requirements, depending on the media
Unlike a news story, press releases are not:
Always a high priority for media producers to cover
Written by professional journalists
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