Describe and discuss various channels of communication and their role in organizations.
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Answer:
TV, radio and loud speakers all fall within the broadcast media communication channel. These types of media should be used when addressing a mass audience. Businesses seeking to notify customers of a new product may advertise or do promotions using a broadcast channel. Similarly, a CEO may do a global company address by having a television feed broadcast across global sites. When a message intended for a mass audience can be enhanced by being presented in a visual or auditory format, a broadcast channel should be used.
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Answer:
In any organization, three types of communication channels exist: formal, informal and unofficial. While the ideal communication web is a formal structure in which informal communication can take place, unofficial communication channels also exist in an organization
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