Describe any five features of vendors as retailers.
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Characteristics of a Retailer
•In the entire distribution chain, a retailer is considered to be the final link, who deals directly with the customer.
•A retailer purchases in bulk from the wholesalers and sells the products to the customers in small quantities.
•A retailer essentially maintains a variety of merchandise.
•The aim of a retailer is to achieve maximum satisfaction by exceeding their expectations and delivering exceptional services.
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