describe any five methods adopted by the British manufacturers to take over the Indian market beginning of 20 century
Answers
Answer:
Explanation:
The British manufacturers attempted to lake over Indian market by using advertisement for their products, Following examples reflect the way of advertisement used by British manufacturers.
(i) British manufacturers tried to persuade the customers and buyers by using such advertisements, which would appeal to the Indians as making the products appear desirable and necessary, e.g., the Woodwards gripe water bottle for babies was advertised with an image of the baby Krishna to impress Indian consumers.
(ii) Images of Indian Gods and Goddesses wore shown as approving the quality of foreign products to Indian people.
(iii) Sometimes figures of important personages. emperors and nawabs were used In advertisements. It suggested that the product was being used by such personalities, so its quality could not be questioned.
(iv) Manufacturers got calendars printed with the images of Gods and the advertisement of their products advertisements make products appear' desirable and necessary. The calendars were seen on the walls of hotels, tea shops, households, etc. These are used even by people who could not read
(v) The Indian manufacturers printed the image of Bharat Mata and a nationalist message on the labels. They also printed 'Made in India' on the labels thus appealing to the nationalist sentiments. Most of the baby products carried the image of Lord Krishna to appeal to the religious sentiments.