Describe any three awareness campaign on social issues being telecast on television.
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The way we consume media has changed drastically over the past 20 years and it shouldn’t come as a surprise that huge cable companies such as Comcast Spotlight are utilizing new technologies to connect advertisers with their users. Comcast has developed Interactive TV (iTV) capabilities which are available in approximately 16 million homes. This new technology allows advertisers to utilize interactive prompts or “overlays” to appear across their ads when they run. Upon seeing these overlays, a viewer can chose to learn more about a specific product by a simple push of their remote control. It’s technologies like this that allow advertisers to interact with customers that have shown interest in their product and/or services.
When the end goal is to raise awareness on a certain issue or change behaviors – iTV technology can work wonders for non-profits. Upon discovering Comcast’s TV capabilities, The Ad Council partnered with Comcast and explored going beyond just running 30-second spots. iTV allowed us the opportunity to increase the effectiveness of our campaigns and make a larger impact.
Read more on Brainly.in - https://brainly.in/question/2006824#readmore
When the end goal is to raise awareness on a certain issue or change behaviors – iTV technology can work wonders for non-profits. Upon discovering Comcast’s TV capabilities, The Ad Council partnered with Comcast and explored going beyond just running 30-second spots. iTV allowed us the opportunity to increase the effectiveness of our campaigns and make a larger impact.
Read more on Brainly.in - https://brainly.in/question/2006824#readmore
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