Question

Describe any three awareness campaign on social issues being telecast on television

Answer 1

The way we consume media has changed drastically over the past 20 years and it shouldn’t come as a surprise that huge cable companies such as Comcast Spotlight are utilizing new technologies to connect advertisers with their users.  Comcast has developed Interactive TV (iTV) capabilities which are available in approximately 16 million homes.  This new technology allows advertisers to utilize interactive prompts or “overlays” to appear across their ads when they run.   Upon seeing these overlays, a viewer can chose to learn more about a specific product by a simple push of their remote control.  It’s technologies like this that allow advertisers to interact with customers that have shown interest in their product and/or services.

When the end goal is to raise awareness on a certain issue or change behaviors – iTV technology can work wonders for non-profits.  Upon discovering Comcast’s TV capabilities, The Ad Council partnered with Comcast and explored going beyond just running 30-second spots.  iTV allowed us  the opportunity to increase the effectiveness of our campaigns and make a larger impact.

Answer 2

Campaign on social issues being telecast on television

Explanation:

• As we know that media has been changed over time last twenty years.
• It is very surprising that many of companies such as comcast spotlight are using media  and new technologies that are used to connect advertisement with users.
• The comcast has been used interactive tv capabilities that are available almost in every house.
• This is the best technology that users are advertiser using to overlays their product all over the country.
• By this overlays , the users learn more about the uses and quality of the product.
• The main aim of this is spread the awareness all over in society about product launch, health issues, discovery etc.

Learn More: Awareness, Television

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