Question

Describe briefly any 5 functions of retailer?

Answer 1

Functions of Retailers – Merchandising, Warehousing, Selling, Risk-Bearing, Grading, Packing, Grant of Credit, Guide to Wholesaler, Advertising and Salesmanship. As a middleman between the wholesaler/manufacturer and the consumer/user in the market, the retailer performs many functions.

Answer 2

Retailer is a person who buys goods from the wholesaler in small quantities and sells the same in very small quantities to the consumers.

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functions of retailers:

1)warehousing

2)selling

3) risk bearing

4) grading

5)packing

6)grant of credit