Describe business writing as creative writing
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Business writing is a type of writing that seeks to elicit a business response. It's a purposeful piece of writing that provides relevant information to help a reader know something or do something. It must be substantive, clear, correct, and easy to scan.
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Think of a business letter sent to customers to describe a rate increase. If you've ever received a letter like this, you'll know it's bad news--at least for you, the customer. ... As a skilled author, you'll take creative license to convey the necessary message.
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