Psychology, asked by sylviathokchom9, 4 months ago

Describe how attitude and message characteristics are important factors determining attitudes changes

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Answered by antrachaurasia472

0

Answer:

1. Characteristics of the existing attitude: Valence (positivity or negativity),extremeness, simpluity or complexity and centrality or significance of the attitude determine attiude change. ... Source characterisitcs: Source credibility and attractiveness are important determinants of attitude change.

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