Describe how classical conditioning principles can be used in advertising.
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Answer:
Companies want to make ads that bring forth a severe response in the viewer or reader exposed to the ad. This makes the advertised 'product' the Conditioned Stimulus. The ultimate goal of the ad is to make viewers associate the feeling they had with the 'product' when they come across with it in real life.
Classical conditioning is a form of associative learning according to which a neutral stimulus acquires the ability to produce a specific reaction because of its systematic association with another independent-unconditional stimulus that triggers the same or similar reaction. The standard procedure for establishing classical conditioning includes presentations of a neutral stimulus along with a significant stimulus. A stimulus is neutral when it doesn’t cause an apparent behavior-response and it is called conditioned. An unconditioned stimulus is a significant stimulus that necessarily leads to a natural reflective response. A new reflection is created. The way of interconnection (allusion) between two stimuli is called conditional reflex and is achieved through the process of classical conditioning and occurs a significant change in behavior. The continuous repetition of the sequence “stimulus-response” creates a connection that results in an automatically certain reaction.