Describe how data is created, the amount of data being created, and the value of information to a business.
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The Big Data Value Chain is introduced to describe the information flow ... Ecosystems allow companies to create new value that no company could achieve by itself (Adner 2006) .
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meaningful ways. Data in itself is merely facts and figures. Data analysis organises, interprets, structures and presents the data into useful information that provides context for the data
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