Describe how Mora perceived the elephant-hunter.
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Answer:
Hunting elephants is a colloquial term for describing the practice of targeting large companies as potential clients or acquisition targets. Whether selling a toaster or acquiring a competitor, companies can follow one of a number of strategies when deciding where to focus limited resources. From a sales perspective, hunting elephants emphasizes finding enterprise-level customers that will make large purchases. If a company is able to close an “elephant” sale than it may see a significant positive impact on its revenues, especially if it is able to obtain a multi-year contract. Startups that are able to close a large client may use this information when convincing other large companies that it provides a good product, as companies are more likely to work with a new company if they know that other large companies are also doing the same thing.
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