Question

Describe how service retailers, such as hotels, provideinformation to potential customers to answer questionsabout rates, services offered, and other amenities.How is this similar to and different from theinformation provided by product manufacturers?

Answer 1

Answer:

Service Retailers are firms that primarily sell services rather than merchandise and are a

large and growing part of the retail industry. Four important differences in the nature of the offering provided by services and merchandise retailers are: intangibility, simultaneous production and consumption, perishability, and inconsistency of the offering to customers.

Answer 2

Answer:

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