Describe how shoprite uses five channels of distribution for their products
Answers
Shoprite improved its competitive advantage and sustainability by taking control of its supply chain in line with international best practices in retail and today not only commands a leadership position in the industry but has also become the African continent’s largest distributor of grocery products.
Our state-of-the-art distribution centres and supply line infrastructure give us greater control over our inventory across 15 African countries. This empowers us to introduce a number of cost-saving efficiencies without decreasing margins or compromising on quality.
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Distribution channel refers to the network used to get a product from the ... its own ecommerce site represents a business that uses a direct distribution channel.