Question

Describe international marketing channels

Answer 1

A marketing channel performs the work of moving goods from producers to consumers. It overcomesthe time, place, and possession gaps that separate goods and services from those who need or wantthem. Members of the marketing channel perform a number of key functionsCollection of informationPromotion of the productsNegotiation with customersOrderingFinancing of inventoriesRisk sharingDelivery and physical transfer of the products to customersPayment collectionTitle taking & transfer

Answer 2

An international marketing channel is the channel used in order for a firm to get the message of their product or services to foreign consumers. ... “International marketing involves coordinating the firm's marketing activities in more than one nation.”