Describe main features of MNC’s.
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MNCs are characterized by unity of control. MNCs control business activities of their branches in foreign countries through head office located in the home country. Managements of branches operate within the policy framework of the parent corporation.
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Following are the salient features of MNCs:
(i) Huge Assets and Turnover: ...
(ii) International Operations Through a Network of Branches: ...
(iii) Unity of Control: ...
(iv) Mighty Economic Power: ...
(v) Advanced and Sophisticated Technology: ...
(vi) Professional Management: ...
(vii)Aggressive Advertising and Marketing....
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