Describe some of the strategies for the effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.
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Rural area most the times is not able to cop with trends changing in seconds in urban areas . To make effective marketing and advertising in rural market the following strategies can be used :
- Conventional Ways : Usage of televisions , radios , press/ print media , cinema , outdoor wall paintings , hoardings etc. can be used to promote in rural areas.
- Non Conventional Ways : Promoting the brands or product in haats , melas , through folk media like puppet show , skits . magic shows and also video vans or announcements can be made in rural markets.
- Personalized Ways : Advertising in rural areas can also be done through interpersonal communication or word of mouth along with workshops to state them to point of purchase.
- Media can be used in many innovative ways in rural market like for demonstrations , folk shows in theaters , puppetry and many other interesting rural concepts.
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