Question

Describe supply chains that may be appropriate for the different types of goods within the case study:
Toasty is a small bakery that was established in 1980. It is a traditional family-run business that operates using a ‘middle person’ when they source their ingredients, so they do not have a direct link with suppliers. They have to pay extra for using a wholesaler, but it does mean the company can purchase smaller quantities when needed; this would not be possible if they contracted directly with the supplier.


Over the last year or so Toasty has been having some issues in production because their ingredients aren’t being delivered on time - specifically the strong flour required to make their bread. The delivery is either late, or the wrong product is delivered. This halts production of the bread in the factory - leading to a knock-on effect in the shops when their stock is low or empty.


The company have contacted the wholesaler and they have accepted responsibility for the late deliveries. The wholesaler has suggested that the delivery problems have been due to a number of drivers they have hired recently who do not speak very good English and have trouble with traffic/road signs.

Answer 1

Explanation:

Over the last year or so Toasty has been having some issues in production because their ingredients aren’t being delivered on time - specifically the strong flour required to make their bread. The delivery is either late, or the wrong product is delivered. This halts production of the bread in the factory - leading to a knock-on effect in the shops when their stock is low or empty.

The company have contacted the wholesaler and they have accepted responsibility for the late deliveries. The wholesaler has suggested that the delivery problems have been due to a number of drivers they have hired recently who do not speak very good English and have trouble with traffic/road signs