Describe the 5 step process involved in identifying customer requirements for product development.
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Ask customer participants to record problems, frustrations, positive experiences, or thoughts at intervals throughout a day, week, or even a year.
Voice of Customer surveys collect data, from email or from a pop-up on a website, about the attitudes and expectations of existing or prospective customers.
A customer journey map is a visualization of the process a customer goes through when engaging with a product or service. It takes process mapping to a new level by including multiple phases and touch points a person goes through — from prospect to loyal customer. It’s a document meant to unify fragmented efforts and identify points of friction and opportunities for improvement.
Voice of Customer surveys collect data, from email or from a pop-up on a website, about the attitudes and expectations of existing or prospective customers.
A customer journey map is a visualization of the process a customer goes through when engaging with a product or service. It takes process mapping to a new level by including multiple phases and touch points a person goes through — from prospect to loyal customer. It’s a document meant to unify fragmented efforts and identify points of friction and opportunities for improvement.
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