Question

Describe the Amul advertising campaign. What is its significance?​

Answer 1

Answer:

A Consistent Advertisement elevating Brand Identity-Amul. The utterly butterly 'Amul girl' is an icon of the middle class India right from 1967. ... The advertisement idea of Amul was conceived by an agency called ASP (Advertising, Sales and Promotion) headed by Sylvester Da Cunha and his Art Director Eustace Fernandez.

Answer 2

Answer:

A Consistent Advertisement elevating Brand Identity-Amul. The utterly butterly 'Amul girl' is an icon of the middle class India right from 1967. ... The advertisement idea of Amul was conceived by an agency called ASP (Advertising, Sales and Promotion) headed by Sylvester Da Cunha and his Art Director Eustace Fernandez.

Explanation:

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