Question

Describe the beverage growth in India

Answer 1

Answer:

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According to a report, the beverage category contributes 8-9% of the Indian FMCG market. The market is growing at 20-23% and is expected become three times the current size by 2020. The recent liquor ban could turn the game in the favor of non-alcohol beverages and can fuel further growth than the estimated projection.

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