describe the characteristics of comparative scale
Answers
Answer:
A comparative scale is an ordinal or rank order scale that can also be referred to as a nonmetric scale. Respondents evaluate two or more objects at one time and objects are directly compared with one another as part of the measuring process. ... No generalizations are made outside of these objects.
Answer:
A comparative scale is an ordinal or rank order scale that can also be referred to as a nonmetric scale. Respondents evaluate two or more objects at one time and objects are directly compared with one another as part of the measuring process. ... Often used when physical characteristics of objects are being compared Or
A type of scale where one object is compared with another and a relative measure of preference is obtained, e.g. do respondents prefer one or another soft drink? The main types of comparative scales are: paired comparison, rank order, constant sum,