Describe the elements of promotion mix.
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DESCRIBE THE ELEMENTS OF PROMOTION MIX :
Promotion is the most visible marketing activity and the range of options to promote your business, products and services has grown exponentially with technology. The traditional “Promotional Mix” elements consist of five categories: Advertising, Public Relations, Sales Promotion, Direct Marketing and Personal Selling.
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Promotion mix is the integration of advertisement,personal selling, sale,promotion,public relations and direct marketing.
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