Describe the feautures of modem marketing services.
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Marketing occupied an important place in all stages of economic life, even from barter system. But today, marketing is a complicated stage. Modem marketing possesses special characteristics. Modem marketing covers all business activities in order to ascertain the demand, product planning, distribution and facilitating the entire marketing process. The modem marketing emphasizes the need for integrated and well-coordinated marketing programme. It aims to attract the customers.
1. Consumer Orientation:
Modem marketing recognizes consumer’s supremacy in marketing. The managerial attention was focused on the market and the consumer. The management becomes consumer or marketing-oriented. Consumer-orientation or market-orientation may be defined as the “managerial state of mind concerned with consumer satisfaction and profit, and not sales volume alone.” Consumer becomes the pivot of all business decisions.
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