Question

Describe the five different competing marketing orientations that a business organization can adopt to drive its marketing strategy

Answer 1

Explanation:

Whilst marketers and marketing teams can usually dictate the marketing strategies it adopts, it cannot always dictate the organisation's marketing orientation.

An organisation focus (and subsequently its marketing) is centred around five key categories, classified into the following orientation groups: Production orientation, product orientation, sales orientation, societal orientation and market orientation.

These approaches dictate the priorities and processes existent within the organisation, and perhaps more importantly, the manner in which the organisation takes its core offering to market and how it empowers its marketing teams.

Answer 2

Explanation:

Describe the five different competing marketing orientations that a business organization can adopt to drive its marketing strategy