Describe the formulation of marketing mix for higher education in "india"
Answers
Understandingfactors and circumstances that create certain market environment conditions is a primary goal of any modern -oriented higher education institution that enables harmonizing thesupply with current demands as well as defining appropriate marketing strategies. The process of formulatingthestrategy of a higher education institution, in addition toreviewing the existing services, includes identifying new opportunities, analyzing relevant competitors and positioning against them and similar. The need for change in marketing strategy,that ismarket restructuring of a higher education institution, presents a natural con-sequence of economicoscillations which are the result ofmarket needs and competition dynamics. Continuous monitoring and adjustment of modern developments with the needs of the target market affect the overall perception of service quality and satisfaction of users. Since the choice of marketing strategy involves defining the best ways of achieving the goals, keeping in mind that marketing as a business function, it should contribute to the improvement of educational institutions of governance process, orientation towards the market, or aligning curriculum with the needs of target groups. The Education Reform in Serbia has initiated all educational institutions (private and state) which market-oriented their activities, due to insufficient, inadequate application of current market-ing and marketing tools. Using different combinations ofmarketing mix instruments can lead to achieving competitive advantage ineducation market. The main role of marketing strategy is to combine competences and other strategies of an educational institution, coordinatingthe chal-lenges and limitations imposed by its environment and finding the best waysof achievingits mission and vision.