Question

Describe the importance of environmental scanning for Disney in its EuroDisney venture. How does the marketing environment affect Disney’s marketing? Single out each of these environmental variables and suggest ways for Disney to manage them.​

Answer 1

Answer:

By scanning the environment they should analyze the Euro Disney's decision to open its Theme Park near Paris has caused a these are important factors to focus on the industry portion .

Answer 2

The importance of environmental scanning for Disney in its Euro Disney venture are as follows:

• It is important to scan the environment for Disney in its Euro Disney venture for being careful and for monitoring the changing trends and developments.
• The best use of resources, survival, and growth of the business, decision making can all be achieved by the environmental scanning.

A number of forces that have little or no control over the marketing activities, all make a marketing environment, which includes regulatory and political conditions, changes in technology, etc.

After the venture, Disney plans to add a second theme park. They are so optimistic that it was negotiating the possibilities of creating a third theme park at the beginning of the new millennium.